London Fashion Week has come and gone once again, and this season Elemental Design were commissioned by Mulberry to source, produce and install an English country garden in the ballroom at Claridges, complete with hillocks, trees, oversized mushrooms and moss-a-plenty. Elemental took creative direction from Mulberry's Visual Merchandising department, which allowed the brief to come to life.
Large scale walls were installed, and a team of handy green fingered assistants applied real foliage and flowers, creating rich and vibrant vertical gardens for press photographs and for the catwalk show.
A shed was constructed, with the Mulberry logo applied in various media, including scorched wood and rusty nails. Glue guns at the ready, the Mulberry team added hundreds of colourful birds to the trees with excitement, creating a magical woodland.
After a long day of pinning, flower arranging and hanging off tall ladders, Colin and Alan (the furry foxes) were placed lovingly by the Mulberry team amongst the fun, oversized mushrooms and on the roof of the shed. The final touches were then added, and the catwalk was painted for the final time before the big show.
