Fred Perry "The British Outdoors"

The Great British Outdoors; a brisk walk in the country, a leafy lane, a wooded glade and a pint at the pub - this was what Fred Perry had in mind when they introduced us to their newest shoe designs. Fred Perry were branding a wall in the Size shoe store, displaying this collection. When their VM team briefed me, I was excited about the theme; being a lover of the British countryside. Our designers came up with the fantastic idea to clad the entire wall in Fred Perry tartan check shirts and then ‘patchwork’ with reclaimed wood panels in various shapes and sizes. Engraved logos and wooden shelving further enhanced the display. The overall impact had a barnyard flavour while maintaining the fashion sensibility of Fred Perry. We loved it!