To mark the first anniversary of the launch of the acclaimed Maison Martin Margiela’s first fragrance “Untitled” for L’Oreal at Selfridges, L’Oreal asked Elemental Design to create another unique and striking in-store display at Selfridges. Inspired by the fragrance bottle, Elemental designed and produced an oversized bottle unit, which displayed the actual fragrance. Also decorating the space were the iconic
on-brand props, such as vintage luggage, a ladder and an easel, all painted white, the distinctive colour of the fashion house. Giant silver “1” birthday balloons were added, as the finishing touch.
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